It’s the season of giving, and Individuals are talking up about what they actually need for the vacations this yr. Trace: greater than possible, it’s one thing inexperienced that doesn’t develop on Christmas bushes.

To search out out what Individuals need to discover underneath the tree and why, we made a listing–and we checked it twice. After surveying 1,000 Individuals, we discovered that almost all Individuals agree that they need to discover money underneath the tree–however they don’t need to give it.

Some key findings embrace: 

61 p.c of respondents choose money or a present card to a standard current 
Solely 40 p.c of Individuals need to give money or present playing cards as a gift this vacation season 
60 p.c of girls choose to obtain considerate presents
1 in four seniors choose a charitable donation over a present    

61 % of Individuals Want Money to Different Vacation Presents 

“Present me the cash!” is America’s new vacation gift-giving mantra, with 61 p.c of Individuals preferring money to conventional presents or charitable donations. To some, the act of giving money might be seen as impersonal and transactional, all of the issues conventional gift-giving shouldn’t be. But, a majority of Individuals now choose this transactional giving to a standard current. 

What’s the explanation for the shift? Maybe Individuals are embracing practicality after years of receiving presents that stay unused on cabinets, or worse, within the trash. Economist Joel Waldfogel found that folks worth presents 20 p.c lower than gadgets they purchase for themselves. 

Apparently, solely 19 p.c of these surveyed need to give money. Whereas 21 p.c of gift-givers attempt to mix presents and money collectively into a present card, a 2018 examine by MarketWatch revealed that $1 billion in present playing cards go unused annually, a lot so that there’s now a web based market to resell unclaimed and undesirable present playing cards. 

Individuals Wish to Get Money, Give Presents 

Because the outdated saying goes: it’s higher to offer than to obtain. This examine even backed this up with science, revealing that spending on others ends in extra happiness than spending cash on ourselves. The custom of gift-giving and its place in our society has lengthy been studied by psychologists and anthropologists, and regardless of extra Individuals reporting monetary strains throughout the vacation season, gift-giving doesn’t look like going anyplace. 

Our survey revealed that a majority of Individuals nonetheless need to give presents, however need to obtain money. The truth is, 60 p.c of Individuals choose giving a standard current versus money, but 61 p.c of Individuals say they like receiving money to presents. This conundrum explains why 53 p.c of individuals might obtain an undesirable Christmas present this yr. Moreover, a CensusWide examine revealed that 46 p.c of individuals have lied about liking a present to spare gift-givers emotions.

three in 5 Girls Want a Considerate Present  

Whereas 60 p.c of males rank usefulness as crucial perform of a present, 60 p.c of girls choose considerate presents. Girls have been extra possible than males to choose these sentimental presents and ladies aged 35-54 have been most probably to ask for one thing with that means behind it. 

Behavioral economists from San Fransisco State College have discovered that gifting experiences results in better happiness than giving materials possessions. If you’re going for the sentimental think about your vacation gift-giving, take into account shopping for a golf lesson as a substitute of golf golf equipment, or a cooking class instead of a brand new blender.

Seniors Are the Most Beneficiant Present-Receivers 

Whereas solely 7.9 p.c of Individuals most well-liked a donation on their behalf as a substitute of a present, roughly 1 in four seniors charge a charitable donation as their most well-liked present to obtain. Based on Nonprofit Supply, 30 p.c of all annual giving happens in December, with 10 p.c occurring within the final three days of the yr. 

Giving to charity over the vacation season pays in additional methods than one. Along with luck, you too can obtain a tax write off to your donation. 

With most Individuals ditching the standard act of gift-giving in favor of a extra transactional strategy, don’t really feel like you have to give everybody one thing. Attempt suggesting a present change to chop down on the variety of presents you have to buy, or just be upfront with family members that you’re chopping again this yr to stop vacation debt hangover.


This examine consisted of 1 survey query performed utilizing Google Surveys. The pattern consisted of at least 1,000 accomplished responses per query. Submit-stratification weighting has been utilized to make sure an correct and dependable illustration of the whole inhabitants. This survey ran throughout October 2019.


Washington Submit


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