FreshLime corrals information from a large swath of sources into one easy platform. It brings the facility of massive funds information analytics to native small enterprise to allow them to have interaction prospects routinely.
A FreshLime Overview
Small Enterprise Developments spoke with Jay Bean, the CEO of FreshLime. He informed us about what they do and why small enterprise wants to concentrate.
Serving to Meet Small Enterprise Wants
He began by speaking concerning the small enterprise information wants FreshLime addresses.
“Shoppers are in cost right now,” he stated. “The use the messaging platforms they need. The work together with companies the way in which they need. It may be a tough transition for an SMB.”
Small companies might be overwhelmed with all of this data. That’s the place this buyer information platform is available in. The platform was constructed with native companies in thoughts.
“We gather all of their information collectively,” Bean says. “FreshLime convey all of it collectively to construct a single buyer profile.”
He provides an instance:
“Take into consideration a plumber that’s been in enterprise for 5 years. He might have completed 20,000 jobs. He can’t personally work together with all of these prospects.”
FreshLime takes all that data and analyzes it. The platform makes use of essential benchmarks like common buy, final buy, lifetime worth and others. The thought is to ship tailor-made automated messages out based mostly on these groupings. To search out new prospects and hold previous ones.
“By segmenting like this now we have smaller buckets and may ship the fitting kind of message to the fitting buyer.”
It’s the small enterprise model of an enormous enterprise technique. Assume Amazon. They know who you might be and what you purchase and ship you messages tailor-made to your purchases and demographics. FreshLime does the identical for small native companies.
On the core is what Bean calls playbooks. That is how the platform categorizes prospects. These are based mostly on engagements, demographics and purchases. A few of these embody single buy prospects, others that repeat sometimes and people which might be essentially the most loyal repeat purchasers.
Folks get categorized into totally different playbooks so small companies can act accordingly. For instance, one may be a “win again” kind marketing campaign. One other may be geared towards getting them to extend their purchases as a repeat buyer.
“We assign these playbooks to folks based mostly on who they’re and their previous habits,” Bean says. “We don’t know very a lot about individuals who haven’t transformed.”
Previous purchases aren’t the one means FreshLime categorizes prospects.
Bean provides one other instance.
“One among our prospects is a storage in Detroit,” he says. “They could have somebody who is available in a brand-new Corvette and one other in a 1985 Honda Accord with 212,000 miles. The Honda wants a excessive mileage oil change versus the Corvette that wants an artificial oil.”
The messages despatched right here take different elements like that into consideration. As one other huge benefit, FreshLime means that you can ship out messages over totally different channels like Fb and Twitter. E mail and textual content messages are different choices.
He stresses that FreshLime isn’t conventional advertising. It focuses on information pushed buyer retention.
Providing an AI Resolution
“We name the playbooks the AI within the center.”
Better of all, these automated messages get despatched out across the clock. Which means a small enterprise proprietor is engaged on retaining prospects 24/7.
One other side makes this platform particular. FreshLime not solely gathers transactional information for corporations. It additionally gathers trade developments that get overlaid for a whole image.
The result’s a community impact for an reasonably priced value catering to small enterprise.
FreshLime targets SMB’s utilizing software program like QuickBooks however with out the instruments to do any analytics. Different goal markets embody small companies utilizing software program as an enormous a part of their enterprise.
“Both means these aren’t huge companies with huge advertising groups,” he says.
FreshLime interacts along with your buyer wherever they occur to be. In different phrases, in the event that they discover your organization on Fb the template message will get despatched there. The identical holds true with Google or your web site and different locations.
Lastly, Bean sums all the things up.
“FreshLime was designed to assist with that different aspect of promoting. Not essentially discovering the lead, however what to do to maximise transactions over and over,” he says.